“Because of that one choice, so many other possibilities came up. They were already there…” Warren Montoya of Rezonate Art and Rezilience on finding new perspectives.
Warren pivoted his work with Rezonate after realizing he wanted to change the way his business worked. He described in this conversation (and our previous conversation) that part of his goal with the company was to build a sustainable business that could eventually support other artists. Warren realized that he could change his business model so that he did the support and education directly, rather than use his profits through selling merchandise. Continue reading