Tag Archives: Eighth Generation

Louie Gong | Eighth Generation

“It wasn’t all about spirituality, all about mother nature or charity. It was  ‘I’m a Native person, here are my values and I’m going to kick ass.’ It was a much more three-dimensional view of who Native people are.”

Who could get Natives to buy fewer Pendleton blankets and instead buy blankets created by Natives? Louie Gong.

Louie Gong is creating his own energy right now, and I’m digging it. Louie is Nooksack, and grew up both in Canada and the U.S. He also runs Eighth Generation, a company that makes blankets, jewelry, phone cases and more. His stuff is fresh and more importantly, Native designed and owned! The journey to business owner and cutting-edge designer was not a straight path. Louie lived on his own in high school. Like a previous NextGen Native, he used this independence to hone his grind and hustle. Rather than falling through the cracks, he played sports, but then had to find ways to get home, pay rent, etc. His grades did suffer, however. Louie admitted that he did not like learning the way the school was trying to teach him, resulting in his poor GPA.
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